Sentiment Analytics Market Segmentation, Competitive Landscape and Industry Poised for Rapid Growth 2030

 

Market Research Future Highlights

The sentiment analytics market refers to the use of artificial intelligence, machine learning, and natural language processing techniques to analyse and interpret the emotions, opinions, and attitudes expressed in large volumes of unstructured data, such as social media posts, customer reviews, and news articles.

The market for sentiment analytics has been growing rapidly in recent years, driven by the increasing importance of customer experience management and the growing demand for real-time insights into customer sentiment and feedback. The global sentiment analytics market  is expected to grow USD 9.2 billion by 2030, at a compound annual growth rate (CAGR) of 14.80%.

Key Players

Some of the key players in the sentiment analytics market include IBM Corporation, Microsoft Corporation, SAS Institute Inc., Angoss Software Corporation, Clarabridge, Inc., Sisense, Inc., Adoreboard Ltd., Brandwatch, Talkwalker Inc., and Meltwater. These companies offer a wide range of sentiment analytics solutions, ranging from basic sentiment analysis tools to more advanced solutions that incorporate machine learning and predictive analytics techniques. 

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Market Segmentation

The sentiment analytics market is segmented based on several factors, including component, deployment mode, organization size, application, and vertical.

Component: The market is segmented into software tools, services, and platforms. The software tools segment includes sentiment analysis tools and text analytics tools. The services segment includes consulting, training, and support services. The platforms segment includes on-premises and cloud-based platforms.

Deployment mode: The market is segmented into cloud-based and on-premises deployment modes. The cloud-based deployment mode is expected to dominate the market during the forecast period, owing to the benefits of scalability, flexibility, and cost-effectiveness.

Organization size: The market is segmented into small and medium-sized enterprises (SMEs) and large enterprises. The SMEs segment is expected to grow at a faster rate during the forecast period, owing to the increasing adoption of sentiment analytics solutions by SMEs to improve customer experience and gain a competitive advantage.

Application: The market is segmented into customer experience management, brand monitoring, workforce management, and product management. The customer experience management segment is expected to dominate the market during the forecast period, owing to the increasing demand for real-time insights into customer sentiment and feedback.

Vertical: The market is segmented into retail, healthcare, BFSI, government, and others. The retail segment is expected to dominate the market during the forecast period, owing to the increasing adoption of sentiment analytics solutions by retailers to improve customer experience and gain insights into customer behavior and preferences.

Overall, the sentiment analytics market is a dynamic market that is segmented based on several factors, with a focus on improving customer experience, gaining insights into customer behavior, and gaining a competitive advantage across industries.

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Regional Analysis

The sentiment analytics market is a global market that has seen significant growth in recent years. The market is segmented into several regions, including North America, Europe, Asia-Pacific, Middle East & Africa, and South America.

North America dominates the sentiment analytics market due to the early adoption of advanced technologies, the presence of major market players, and the increasing demand for customer experience management. According to a report by MarketsandMarkets, North America is expected to continue to dominate the sentiment analytics market during the forecast period.

Europe is another significant market for sentiment analytics, with a growing focus on customer experience management and increasing adoption of social media analytics. The increasing adoption of cloud-based sentiment analytics solutions is expected to drive market growth in this region.

The Asia-Pacific region is expected to grow at the fastest rate in the coming years, owing to the increasing adoption of advanced technologies and the growing focus on customer experience management in countries such as China, Japan, and India. The region is also witnessing significant growth in the e-commerce industry, which is driving the demand for sentiment analytics solutions.

The Middle East and Africa and South America are also expected to show significant growth in the sentiment analytics market, driven by the increasing demand for customer experience management, the growing adoption of social media, and the increasing use of advanced technologies in various industries.

Overall, the sentiment analytics market is expected to continue to grow globally, with increasing adoption of advanced technologies, growing demand for real-time insights into customer sentiment, and a focus on improving customer experience across industries. 

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