Advertising Software Market Revenue Growth Predicted by 2020-2030
Market Analysis
The advertising software market is
expected to grow USD 264.15 billion at a CAGR of 19.10% during the forecast
period. (2021-2030). The Advertising software solution helps the
organization in the business of advertising that covers the planning
procedures, drawing the advertising plan, decisions regarding the buying or
selling of the inventories, physically setting up an ad in any geographical
location based on the presence of potential consumers, notifies about the
modification of the advertisements, continuous tracking and monitoring of the
ad campaigns, and so on.
Drivers
Shift to Digital Advertising to Boost
Market Growth
The shift to digital advertising
especially connected TV advertising from traditional TV advertising is likely
to fuel the growth of the market in the forecast period. The advertising
software offers video ad-making tools and creation software that helps in
offering creative and interactive ads.
Opportunities
Growing Adoption of Cloud-Based
Services to offer Robust Opportunities
The growing adoption of cloud-based
services coupled with the integration of machine learning and artificial
intelligence algorithms with the advertising software may offer robust
opportunities for the market over the forecast period.
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Key Players
Leading players profiled in the global
advertising software market report include Criteo SA (France), Google (US),
MediaMath, Inc. (US), Adobe Systems Inc. (US), AppNexus (US), AdRoll (US), The
Trade Desk (US), Comcast Corporation (US), Amazon.com Inc. (US), Oracle
Corporation (US), dataxu (US), Adform (Denmark), Neustar (US), The Rubicon
Project (US), and Centro (US), Salesforce.com, Inc. (US), Facebook, Inc. (US),
PubMatic Inc. (US), OpenX Technologies Inc. (US), and Index Exchange Inc. (US).
Restraints and Challenge
Data Privacy may act as Market
Restraint
Data privacy and security concerns may
act as market restraint over the forecast period.
COVID-19 Analysis
Businesses are transitioning business
models rapidly and not looking back. With this, there have been some changes in
advertising software. Anti-virus/malware software, network equipment, and cloud
computing are the biggest B2B movers recently, with a rapid increase in spend.
But despite the increasing spend in such sub-categories, the overall IT and
software spend has come to normal levels. With the lift in lockdowns things are
likely to fall into place in the post COVID era.
Market Segmentation
The advertising software market is
segmented based on vertical, advertising platform, software type, deployment,
and solution.
By solution, the advertising software
market is segmented into ad exchanges and verification, data management, search
engine optimization, ad servers, and others.
By deployment, the advertising software
market is segmented into on-premise and on-cloud.
By software, the advertising software
market is segmented into non-programmatic and programmatic.
By advertising type, the advertising
software market is segmented into social media advertising, e-mail advertising,
video advertising, display advertising, and search advertising.
By advertising platform, the advertising software
market is segmented into mobile-based and web-based.
By vertical, the advertising software
market is segmented into travel and hospitality, IT and telecommunication,
media and entertainment, manufacturing, healthcare, education, consumer goods
and retail, transportation and logistics, BFSI, and others.
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Regional Analysis
North America to Dominate Advertising
Software Market
North America will dominate this market
in the forecast period. The presence of major key players, heavy investments in
R&D activities to develop advertising software with advanced capabilities,
early adoption of technology, highly skilled expertise, and increasing adoption
of advanced technologies like connected TV and video on demand are adding to
the global advertising software market growth in the region.
Key players have incorporated several
strategies to stay at the forefront such as partnerships, mergers and
acquisitions, collaborations, new product launches, and others. For instance, a
trusted partner for planning, evaluating, and transacting media platforms,
Comscore has entered into a partnership with a leading people-based software
company, Viant Technology Inc. on the successful integration of Comscore’s
entire contextual Activation suite into the adverting software Adelphic of
Viant.
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